< Make everything as simple as possible, but not simpler. - Albert Einstein >

   >>> 02.2000

  Private Consultant

 

> MCKINSEY & CO. ASSOCIATE

> PRIVATE CONSULTANT

> CEO GREY INTERACTIVE

> ENTREPRENEUR

> EDUCATION

 
  Consultant to the Dutch Government: Ministry of OC&W (Education, Culture and Sciences), MLB Directorate

Client was the Director of MLB, Harry Kramer, for whom I explored the changing Dutch media landscape in light of Internet developments. Issues were the resulting need to revise the development and interpretation of the public mission, the changing roles of broadcasters and the governments interaction with public as well as commercial broadcasters, and with private media companies. I worked under the umbrella of Rold & Associates Consulting Group, who were assigned by the MLB Directorate to perform a strategic quickscan.

 
 


Consultant to Europeesche Verzekeringen

For insurance company ASR's daughter Europeesche Verzekeringen I kick-started a new business with Rold & Associates Consulting Group. I created a spin-off from the existing business model based upon an affiliate e-commerce program that was very succesfully received by management and external partners, using prototyping of a creative concept in early stages of the business building effort.