< Make everything as simple as possible, but not simpler. - Albert Einstein >

  03.2000 >>> ...

  McKinsey & Co. Associate

 

> MCKINSEY & CO. ASSOCIATE

> PRIVATE CONSULTANT

> CEO GREY INTERACTIVE

> ENTREPRENEUR

> EDUCATION

 
  Engagements

My specialism is strategic Internet consulting and eBusiness building, with a spike in serving media companies. I have consulted major national and multinational corporations in these sectors:

  • Commercial tv and radio broadcasting: strategy, business building, implementation.
  • Public broadcasting: consultant to the team on broadband Internet.
  • Magazine publishing: market sizing, strategy on localized and international value proposition, content and partnerships, resulting in business case.
  • Newspaper publishing: consultant to the team on strategic positioning and leveraging core assets online.
  • Telecommunications: issue analysis for strategic workshop.
  • Finance: multinational online intermediation strategy.
  • Government: leveraging public content and services to serve a wider audience through enhanced online distribution.

 
 

Consultant to teams on eBusiness

My expertise is regularly called upon by a variety of strategic consulting teams and eBusiness builders in the Firm from around the world.

 
 


Seminar and workshop teacher

  • Web page design workshops for consultants: aspects of site and page design and HTML basics to facilitate communications with web agencies.
  • Internet architecture trainings: web infrastructure, connecting to, communicating on, file formats and applications, typical site architectures, vendor platforms with cost structures.
  • User centric eBusiness building: how to take an all-encompassing bottom-up view of the end user experience. Show how to integrate the resulting site promise, user case scenario's and features based also on inexplicit user needs with top-down market analysis, business plan, partnership and marketing plans, product proposition and transaction or publishing driven corporate targets, to maximize results.